Privacy Policy

At LVH Art, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, or subscribe to our newsletter.

By using our website or subscribing to our services, you consent to the practices outlined in this Privacy Policy.

1. Who We Are

LVH Art is an art advisory and curation company specializing in offering expert guidance on art and design collections and curation services. We provide personalized art recommendations and curate bespoke art collections for private clients, galleries, and businesses.

For the purpose of this Privacy Policy, LVH Art (“we”, “us”, or “our”) is the data controller of your personal data. Our contact details are as follows:

Email: info@lvhart.com

Company Registration Details

Smart Fine Arts Ltd
Registered Office: 114 St Martin’s Lane, London WC2N 4BE, UK
Company No. 3785578
VAT reg. GB 740 1084 73
EORI GB740108473000

2. Information We Collect

We collect the following types of personal data:

• Personal Identification Data: Name, email address
• Contact Information: Email address (for newsletter subscriptions and exhibition news).
• Technical Data: IP address, browser type, device type, usage data (e.g., pages visited on our website).
• Marketing and Communications Data: Preferences in receiving marketing communications from us, as well as your subscription history (newsletter opt-in, preferences).

We collect this data through various methods, including when you interact with our website, subscribe to our newsletter, or contact us for art advisory or curation services.

3. We collect your data for the following purposes

We use the personal data we collect for the following purposes:

• To Provide Our Services: We use your information to offer art advisory and curation services, respond to inquiries, and deliver personalized recommendations.
• Newsletter Subscriptions: If you subscribe to our newsletter, we will use your email address to send you updates, insights on the art world, information about our services, upcoming events, and art-related content.
• Marketing and Promotional Communications: We may use your email address or other contact information to inform you about promotions, events, or new services. You can opt-out of receiving these communications at any time.
• Website Improvement: We use technical data to analyze the performance of our website, improve user experience, and ensure our site functions properly.

4. Legal Bases for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on the following legal bases:

• Consent: If you subscribe to our newsletter, we rely on your consent to send you marketing communications.
• Contractual Necessity: We process your data to fulfil our contractual obligations, including providing advisory and curation services, as well as sending you relevant art news and updates.
• Legitimate Interests: We process data to improve our website, conduct business operations, and communicate with clients and potential clients in line with our legitimate interests.

5. How We Share Your Information

We may share your personal data with trusted third-party service providers who assist us in delivering our services (e.g., email marketing platforms, website hosting, and data analytics tools). These third parties are obligated to protect your data in accordance with the law and are only allowed to process your data for specific purposes as instructed by us.

We do not sell, rent, or lease your personal data to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to improve user experience, analyze website traffic, and enable certain functionalities (such as remembering your preferences). You can manage your cookie preferences through your browser settings.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. For example, we will retain your information for as long as you are subscribed to our newsletter, and we may keep records of our communications with you for legal and operational purposes.

8. Your Rights

As a data subject, you have the following rights under the UK GDPR:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccuracies or complete incomplete data we hold about you.
• Right to Erasure: You can ask us to delete your personal data, subject to certain conditions.
• Right to Restrict Processing: You can request that we limit the processing of your personal data under certain circumstances.
• Right to Data Portability: You can request that we transfer your personal data to another service provider.
• Right to Object: You can object to processing based on legitimate interests, including marketing communications.
• Right to Withdraw Consent: If we rely on consent to process your data (e.g., for marketing), you can withdraw it at any time by contacting us.

To exercise any of these rights, please contact us at info@lvhart.com

If you choose to communicate with us using WhatsApp, you are strongly recommended to read WhatsApp’s privacy policy and not to include anything of personal or sensitive nature in your WhatsApp communications with us. Please note that WhatsApp’s terms of use mean that certain of your personal data (including your contact list) is made available to WhatsApp and their associated companies, and that WhatsApp may transfer your personal data outside of the European Economic Area.

9. Changes to This Privacy Policy

We may change this Privacy Policy from time to time for any reason. If we make any changes, we will change the date below and post the new Privacy Policy here. You should consult this Privacy Policy regularly for any changes.

This version of the Privacy Policy was last updated on 17 February 2025.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Email: info@lvhart.com